![]() Ron Johnson, the former senior vice president for retail, often referred to the Genius Bar as the "heart and soul" of the Apple Store. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately 3 business days. The Genius Bar at Apple Stores offers same-day service for both OLED/ LCD screen and lithium-ion battery replacement. For problems that require repairs to hardware, most of the work can be completed on-site, while customers wait. Many of the services are provided for free, regardless of the product's warranty status. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. ![]() inside Apple Stores to support the use of its products and services. ![]() The Genius Bar is a technical support service provided by Apple Inc.
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